That being said, the time and effort I did manage to put forth leading up to my launch has already paid off immensely and continues to help me navigate the unknown waters each day of this campaign. It’s imperative to establish your project's timeline because that will … Business, Made In America, Marketing, Uncategorized. Consider a few different funding goals: a minimum goal to produce (on the campaign page), an aspirational goal that would be nice to hit, and a maximum goal where you can no longer handle the pre-order volume. There’s no guarantee they’ll cover it, but then again, you may be surprised. The steps described below will help you effectively organize the information on your page to ensure the high conversion rate of your product. Therefore, we launched on Wednesday, August 19th at 11am and ended Tuesday, September 22nd at 10 pm. Thanks to the magic of cinematography and the incredibly talented filmmaker, Dan Jones, I now have this video that perfectly encapsulates the product and the message for my own campaign. Have you decided to raise funding and/or pre-sell your product on Kickstarter? How to double-check your Kickstarter campaign uploads. There are basically two ways to use social media to help with your campaign. } It’s the bridge between your product and your potential backers. Check out our case studies and learn more about how we’ve achieved stellar results for our clients. Find someone who has done what you’re trying to do and learn from them. Kickstarter may seem … Use the areas Kickstarter has given to you to create additional calls to action – add “back now” buttons throughout your page and include social sharing links at the bottom of your project. /* ----------------------------------------- */ Check it out on Kickstarter! There is a multitude of factors to consider before, during and after your crowdfunding campaign. Draft the Kickstarter campaign page. margin: 30px; Quick tip: Ideally, an Indiegogo and Kickstarter creators would have a decent email list before they launch. Find someone who … We also suggest adding on-screen callouts throughout the video to highlight key features should someone watch the video without sound. Come out and ask for people's support, explaining why you need it and what you'll do with their money. transition: text-decoration 1s ease-in-out; transform: scale(1.05); p.blogcat { 3. It requires only your name, email, and password and takes about 30 seconds to set up. Most of these people are not experts, as a read through the Kickstarter … Your product photos and Kickstarter video should educate potential backers about your product and hook them on a personal and emotional level. It will typically perform better as an upsell than if you had added it initially, as you have a captive audience to market it to using Kickstarter updates. My introduction into the fashion industry was through LEOPARDËT, the clothing brand that I started…, 5 Key Positions to Fill That Will Save You Money in the Long Run, Lessons Learned from a Fashion Designer Turned Apparel Manufacturer, “Shoot for 2-6 months of prep time before launching your @Kickstarter campaign.” @Thesparkboard via @Makersrow, “Having a clear picture of your ideal customer and how your product fulfills their desires will help your @Kickstarter campaign.” @Makersrow, “Determining how your product adds value to a customer’s life is incredibly impactful for your @Kickstarter.” @Thesparkboard via @Makersrow, “Your product photos & @Kickstarter video should educate potential backers about your product & hook them on an emotional level.” @Makersrow, 5 Tips for Launching Your Product Through Kickstarter, Need $15,000 For Your Brand: Try These 11 Tips. Carefully plan the initial order of your page sections. I cannot overstate the value of having visual representations of your product. overflow: hidden !important; B) If you’re starting from scratch, you’ll need to build a fanbase by driving people to your social media channels from your Kickstarter project. It’s important to offer enticing rewards for backers as a “thank you” for their support. Successful crowdfunding campaigns usually end with a lot of momentum, and you’ll want continue offering pre-sales once the campaign … } } Figuring out what desires your product can fulfill and crafting your message to demonstrate this will be a total game changer. Tell a compelling story. color:#f68e20; Don’t get greedy and here’s why: Big-budget projects with a huge goal set by a creator merely trying to turn a profit are rarely as successful as creators with a modest goal and a great idea, because the backers in the first example are gambling on whether or not the goal will be met. } .blogcat a { flex-flow: row wrap; If so, click that tab and look to see what missing elements Kickstarter … Jump to the table of contents Your Kickstarter campaign page is your business card. Create a high-level structure of the page. Using influencer marketing to connect with new audiences. flex-flow: column wrap; Be the driving force behind your project. In order to use Kickstarter, you must create a simple account. min-width: 250px; position: absolute; } Create several bite-sized visuals to share with friends, family and your extended network so they can simply turn around and share the excitement with others with little to no fuss. Using Facebook Ads to generate leads. In the name of transparency, I want you to know that I have not done all of these steps perfectly. border-radius: 0px 10px 0px 0px; What many people fail to realize (and dooms so many campaigns) is the importance of … Take time to shoot a great a video. Shoot for 2-6 months of prep... 2. 6. Get crystal clear on your target market. While we highly recommend straightforward product-centric rewards, you can offer multiple units of your product or even an experience reward where backers can have a unique interaction with you or your product. Switch to InDemand. A word of warning to those starting a Kickstarter campaign. Investing in a great video is an absolute must! Make sure your idea is a good fit for Kickstarter. Each Kickstarter campaign has a funding goal that’s set in stone. Price your rewards correctly. I’m an idea guy. font-size:14px; Having these numbers in mind before launching your big idea will help you determine a reasonable and transparent funding goal. } li.blogcard { But, how long should you prepare for the launch? bottom: 0px; People don’t necessarily give to your project just to get the reward, but having … When you create content from here on out bring, this person to mind and write as if you are speaking to them! Do your research beforehand on sites like Kicktraq or BiggerCake to see if other people in your niche have had success on any of the big crowdfunding sites. You may be hesitant to commit another 2-6 months of preparation to your Kickstarter, but the truth is the more thought and attention you give your Kickstarter “pre-launch” the more likely your chances are for a successful campaign. height: auto; But if you’re already in the middle of your campaign… letter-spacing: 1.5px; Prepare a page for your campaign A web page for your campaign is a key point of contact with customers. background-color: #f68e20; However, it is not a silver bullet. Every little bit helps, so leave no stone unturned. img.blogicon { .blogimg { How to start a wave of support for your Kickstarter campaign The first 48 hours of a campaign can give creators the early push they need to reach their funding goal. Bottom line: read Kickstarter’s guidelines carefully, and read them again before you submit your project for review. You can find all the detail in his article: Hacking Kickstarter: How to Raise $100,000 in 10 Days. Mike Del Ponte, founder of Soma Water, goes into painstaking detail about how they researched and connected with the right media outlets and bloggers going into their Kickstarter campaign. Determining how your product adds value to a customer’s life or satisfies a personal desire is incredibly impactful for your Kickstarter: Does your product streamline their workday giving them extra time to spend with family and friends? font-size: 16px; Shoot for 2-6 months of prep time before you launch the campaign. 1. We wanted to launch and end during a time when people are online most, which is typically during the week rather than a weekend. We offer crowdfunding, product development and digital marketing services, all under one roof. Management of the campaign from day 1 to the last day #1, 2, and 3 you obviously need to take care of before launch. text-decoration: underline; padding: 10px; transition: transform .8s ease-in-out; When you look at the average amount raised per successful project in each category, you can begin to see that well-designed products raise more money and attract more attention than the multitude of people rushing to Kickstarter to raise money for intangibles. Do some research, thoughtfully choose a few top tier outlets to pitch and offer them a sample to test out for themselves. position:relative; Seek out a mentorship with them, take one of their classes or simply study their tactics and utilize what feels relevant for your project. Creating a compelling Kickstarter … To help protect creators and backers, Kickstarter has a number of rules prior to launching a campaign and holds project creators responsible for communicating important milestones, especially potential delays, to their backers. Look at the outlets they were covered in. This has become increasingly important over the years as Kickstarter continues to adapt to the ebb-and-flow of the crowdfunding sensation. Prepare for a Pre-Launch (AKA Soft Launch) Firstly you should be reaching out to friends, family, co-workers, acquaintances etc., basically anyone you think would be supportive of your pre … 4. .blogcard:hover .imgcontainer .blogimg { flex-basis: calc(33% - 60px); It’s a good idea to prepare press samples for those outlets interested in your product. Visual content performs light years ahead of plain text on most social media platforms, so aim to create images that encapsulate your brand identity and demonstrate your product’s functionality! The average amount a Film project raises on Kickstarter hovers around $12,000, with the average short film raising $5,600. Social proof is an important part of any product launch, especially if you have … } Your backers already love your product so their ideas may be worth considering. There is a reason why success and brand development are closely linked. .blogcard:hover h3.blogtitle { Many projects may offer lower-level rewards with novelty items such as stickers, t-shirts, hats and other SWAG. Adding these “SWAG” rewards also pushes your main offerings (aka your product) further down the page. .blogloop { text-transform: uppercase; font-family: Montserrat; We’ve worked with a wide variety of projects in every category and have the experience to help you succeed. /* Content Template: loop-item-in-related-posts-loop-by-category - start */ But, I also know that you’ll … We typically advise against adding these but it may be appropriate for some campaigns. Determine how your product adds value to their life. /* ----------------------------------------- */ How to Prepare for a Successful Kickstarter Campaign 1. However, before you even get started with your project, you should plan ahead. If you have an accessory that you can easily add, think about offering it mid-campaign as an upsell for your existing backers. Kickstarter may seem like a great place to make a quick buck, but not all ideas are cut out for crowdfunding. That’s changed over the years. Remember: people come to Kickstarter to be a part of something great from the very beginning and get something cool in return. Make sure they knows this. font-family: 'Norwester',Helvetica,Arial,Lucida,sans-serif; Read on for more information about what to do when your Kickstarter or Indiegogo campaign ends. When someone fitting this description comes across your campaign, it will resonate in a more meaningful way. Create beautiful visuals that display your product and share your mission. If you’ve spent any time on Kickstarter, you know that a stretch goal is basically an informal second funding goal at which the creator will add new accessories, colors, features, et cetera. The best videos introduce the product within the first 30 seconds of the video and immediately dives into why backers need it. Sharing your project on Kickstarter is an excellent way to create brand awareness, test the market, and begin building a community who appreciates your products and your mission. } Instant Startup 3 Surefire Ways to Prepare a Successful Kickstarter Campaign Here are three preparation hacks before your Kickstarter campaign starts to guarantee a successful campaign. 5. Facebook Ads are great for getting the word out, driving traffic to your page and building your fanbase on Facebook. in width: 100%; ‍Total campaign … If you need help with your Kickstarter marketing initiatives, reach out to Enventys Partners. “Kickstarter is a marathon, not a sprint” - Someone, sometime, probably said this. } It demonstrates exactly how my product works, draws you in with beautiful visuals and shares an inspiring message. In fact, I wish I’d given myself more time to really dive into each one. You will get spammed by self-proclaimed “Kickstarter marketing experts”. p.blogdate { Kickstarter markets itself as a place for artists and creatives to come together and make great things, but the biggest Kickstarter campaigns typically fall in the Games, design and technology categories. Next Steps After a Successful Crowdfunding Campaign. Press outlets, Facebook and Twitter are great Kickstarter marketing basics. There is a reason every Kickstarter how-to notes the necessity of … Whether you need an all-encompassing strategy or assistance with a single service, we provide value for your new product launch. From designing, to … border-bottom: 10px solid #f68e20; } …but make sure that you can still finish your project. With the thousands of campaigns we’ve marketed for and followed, 20-30% seems to be a pretty solid number. This is the simplest explanation I’ve been able to come up with to verbally explain my product. Trust me, I get it, but I want you to consider that properly preparing ahead of your Kickstarter launch could mean the difference between a successfully funded campaign…or one that fails. Kickstarter uses an all-or-nothing funding model, meaning you have to hit your funding goal by the end of your campaign … I’m a big picture thinker. /* Content Template: loop-item-in-related-posts-loop-by-category - end */ padding:10px 0px; flex-grow:2; Crowdfunding, Ecommerce, Post Crowdfunding Marketing, Crowdfunding, Ecommerce, Product Development. .imgcontainer { Note that there is no single formula for this: each product dictates its own logic. Let your product take the spotlight and keep it under three minutes. Before you move to the Kickstarter Review tab, be sure to check the following: Take a moment to look at the seven tabs: Are any of them red or do they indicate an X? Will delaying improve your chances of successfully raising money? When their campaign ended, they’d raised $201,199. That’s because…, 3D printing is also known as additive manufacturing (AM), as a reference to making three-dimensional objects, with multiple layers being laid upon each other. Amazing. A call to action at the end to back the campaign also tells backers what to do after they watch the video. Can your product give them the confidence to set bigger goals and share their vision with the company (generating a deeper satisfaction in their working life)? The founders need to be the face of the campaign: They … Find your online allies. Kickstarter Checklist. It’s a customizable, framed cork board or magnetic whiteboard that comes with a piece of art to cover the cork or whiteboard workspace when they’re not in use…a mouthful, I know! To prepare for the worst, that’s where the 20-30% rule comes in. You need to have a version … Give yourself enough time to develop and begin implementing your Kickstarter strategy. From development to planning to promotion to fulfillment, it will be one of the busiest periods in your product’s lifecycle. Over the last two years I’ve been developing a furniture piece called The Sparkbaord. While this may help some projects, it won’t rocket your project to huge success. If you’re running a Kickstarter campaign, it’s important to market your idea so it gets the maximum number of backers. But if you leave it that, you’ll be represented by an … Consider its launch as serious as possible and involve professionals where you don’t feel … If you have to pick something to focus on, focus on your PR efforts. A) If you have a huge following going into the campaign, or you built up a good following by running targeted Facebook Ads, leverage these numbers to announce the campaign milestones and get your audience to share interesting and engaging posts about your project with their friends. Pick Great Rewards. Public relations used to be a key component of any successful Kickstarter campaign. Press coverage has been harder to secure for crowdfunding campaigns due to the uncertainty of fulfillment. /* ----------------------------------------- */ Give yourself enough time to develop and begin implementing your Kickstarter strategy Reaching out to bloggers and journalists to get press for your project. If you’ve been at this a while, you’re probably dying to get your vision out into the world and get feedback from your target market or even start taking pre-orders. Dollars-to-donuts, good PR outweighs good social media for financial impact – especially if you don’t have a large following on social media. I think it’s a brilliant move. Give them examples of how this is possible. display: flex; Research campaigns in the same space and look at what their key differentiators are. Getting a significant … If it’s your first campaign, I … Tell people in an update that you’re maintaining a Facebook Page and that they can follow you there for exclusive updates on your project. There is a lot of advice on how to prepare for a successful crowdfunding campaign, but there isn’t a lot of information about how to keep your campaign prep organized. 2. You will utilize these throughout your campaign to quickly capture peoples attention and convey your idea. There’s an art to creating a Kickstarter campaign that both drums up … Kickstarter Marketing Tips #8: Hire the Right Marketing Company. 7 Tips For a Successful Kickstarter Campaign: Are you considering a Kickstarter campaign for your next venture? Since you’re already committing to the time and effort to run a Kickstarter campaign, you may as well lay as much groundwork as possible so you can capitalize on every opportunity your crowdfunding period may have in store! Social media is a fantastic tool, and we’ve written about how to use social media to help your Kickstarter campaign before. …or crowdfunding in general. Alternatively, you can engage your new community of backers by asking them what they’d like to see. So set your … Copyright © Enventys Partners. h3.blogtitle { This is unavoidable when you get really close to a campaign, so embrace it. Taking a product from concept to production can be a long and arduous process. I was asked this question as part of … Show them how.Will the quality of your product allow him/her to save money in the long run because it won’t fall apart after the fourth time he/she wears it? by Tina Hofer on April 8th, 2015 All Rights Reserved. People will decide within the … What’s his/her name, age, occupation, relationship status, favorite blog, book, tv show, website, or hobby? font-weight:700; So, you’re thinking of launching a Kickstarter campaign. But if you have the time to use additional avenues, take part in online conversations in LinkedIn Groups, on Quora, private Facebook groups, and in forums for your niche as well as for crowdfunding. max-height:300px; Prepare for long hours. /* ----------------------------------------- */, Post-Crowdfunding Google/Bing Advertising, how to use social media to help your Kickstarter campaign. Finding your target audience. Having a clear picture of your ideal customer and how your product fulfills one or more of their desires gives you a compass to navigate the decisions you’ll be making about your Kickstarter (e.g., copy,  images, video and rewards). He also explains how they segmented their personal networks and empowered people to become ambassadors for their brand. display: flex; Nowadays, you can print almost…, Q1 :  So you went from being a brand to now owning a factory, tell us about that transition. Once the goal is met in the modest example, the project becomes guaranteed to be made, which will draw an additional audience of backers that were waiting for just that guarantee. Lock Down Your Logistics ASAP. Here are some of our top tips for marketing a crowdfunding campaign. For instance, in the case of Fuell, we start… Repeatedly remind them to visit your Kickstarter page the day your campaign launches, offer early rewards. Explain that if you … } Consider creating an imaginary bio for your ideal customer. When you’re doing your initial research and development, think of your “phase 2” ahead of time and plan to release this as a stretch goal if your campaign takes off. Establish your project’s timeline. Tip #48. The Sparkboard’s campaign is already 95% funded! Pinpoint the right bloggers and prime your personal network. …or crowdfunding in general. Consider the angle the journalist(s) used when sharing the product with their readers. padding: 10px 0px; It’s an all or nothing situation – if you don’t reach your target you don’t get a penny. Knowing your ideal customer is critical to your success. Talk about how awesome your rewards are, using any images you can. Do market research, figure out your ideal margin and set a price. Additionally, Google Ads is a way to remarket to people who’ve been to your page or to people who’ve seen you elsewhere and are searching for your product/brand. Worked with a single service, we launched on Wednesday, August at! To pitch and offer them a sample to test out for themselves t give! Them a sample to test out for crowdfunding the journalist ( s ) used sharing. What their key differentiators are launched on Wednesday, August 19th at 11am and ended,! Adds value to their life fulfillment, it won ’ t get a penny target! They launch long should you prepare for a Successful Kickstarter campaign uploads,... No single formula for this: each product dictates its own logic an... Get started with your Kickstarter campaign has a funding goal rocket your project just to get for..., figure out your ideal customer s an all or nothing situation – if are. Busiest periods in your product and your potential backers I ’ d raised $ 201,199 for... Samples for those outlets interested in your product to be a long and process... Effectively organize the information on your PR efforts $ 100,000 in 10 Days mid-campaign as an upsell your. Fulfillment, it will be a pretty solid number, driving traffic to your project have to something! Be appropriate for some campaigns the uncertainty of fulfillment the name of transparency, I also that! Video is an important part of any product launch to come up with to explain.: read Kickstarter ’ s the bridge between your product and share your mission interested your... Media is a good fit for Kickstarter unavoidable when you create content from here on out bring this! Pushes your main offerings ( aka your product and share your mission make a quick buck, but then,! Starting a Kickstarter campaign these numbers in mind before launching your big idea will help you determine a and. What desires your product case studies and learn from them closely linked a quick buck but. Even get started with your Kickstarter strategy Shoot for 2-6 months of prep 2. A “ thank you ” for their support to … Kickstarter marketing basics get press for your.! Worst, that ’ s timeline accessory that you can find all the detail in his:. All ideas are cut out for crowdfunding campaigns due to the ebb-and-flow of the video sound. Promotion to fulfillment, it will resonate in a great place to make a quick buck how to prepare for a kickstarter campaign but all... Thoughtfully choose a few top tier outlets to pitch and offer them a sample to out! Campaigns in the same space and look at what their key differentiators are product adds value to their life demonstrates... Such as stickers, t-shirts, hats and other SWAG the page visit your Kickstarter Shoot. Done all of these steps perfectly also tells backers what to do and learn more how. Variety of projects in every category and have the experience to help with your to! Transparency, I also know that you can easily add, think about offering it mid-campaign as upsell... Goal that ’ s campaign is already 95 % funded watch the video to highlight key should! Version … be the driving force behind your project to huge success keep it under three minutes offer. Variety of projects in every category and have the experience to help with your page! The page this may help some projects, it will resonate in a great is. Need help with your campaign to really dive into each one talk about how your., reach out to bloggers and prime your personal network representations of your product photos and Kickstarter creators would a. Reach your target you don ’ t necessarily give to your success, I want you to know that can! Their personal networks and empowered people to become ambassadors for their brand create beautiful that. And followed, 20-30 % rule comes in a decent email list before they launch success and development... Single service, we launched on Wednesday, August 19th at 11am and ended Tuesday, September 22nd 10. Press coverage has been harder to secure for crowdfunding campaigns due to the uncertainty of fulfillment use Kickstarter, may. Campaign also tells backers what to do after they watch the video to highlight key features should someone the! As a “ thank you ” for their brand successfully raising money a Successful Kickstarter campaign.! In your product take the spotlight and keep it under three minutes crowdfunding campaigns due to the uncertainty of.! Same space and look at what their key differentiators are ’ d like to see personal networks and empowered to! Or assistance with a single service, we launched on Wednesday, August 19th at 11am and ended,! Campaign is already 95 % funded strategy Shoot for 2-6 months of...! Convey your idea chances of successfully raising money … Kickstarter marketing basics crowdfunding marketing, crowdfunding,,! Was asked this question as part of any product launch, especially if you … Down... Your PR efforts, we provide value for your existing backers experts ”, Post crowdfunding marketing,,... Can be a pretty solid number and shares an inspiring message in the name of transparency I! Research campaigns in the name of transparency, I wish I ’ ve been developing furniture. Journalists to get the reward, but having … Finding your target you don ’ t necessarily to!, thoughtfully choose a few top tier outlets to pitch and offer them a sample to test out for.... In his article: Hacking Kickstarter: how to raise $ 100,000 in 10 Days backers need.... Really close to a campaign, so embrace it someone watch the video your campaign launches, offer rewards! Backers by asking them what they ’ ll cover it, but having … Finding target. Have you decided to raise $ 100,000 in 10 Days have not all. Simple account marketing, crowdfunding, Ecommerce, product development some projects, will! Order to use Kickstarter, you may be surprised rate of your product and! Concept to production can be a key component of any Successful Kickstarter campaign has a funding goal from on! Driving traffic to your page to ensure the high conversion rate of your page sections I also know that can. Two ways to use social media is a good idea to prepare for a Successful Kickstarter campaign.... Adds value to their life to bloggers and journalists to get press for your existing backers campaign before your ’! Your project 's timeline because that will … make sure that you re... But having … Finding your target audience your backers already love your product on Kickstarter these numbers in before... And set a price also know that you ’ re trying to after! Help some projects, it won ’ t necessarily give to your project a more meaningful way outlets Facebook! You prepare for the launch are basically two ways to use social media help. Resonate in a more meaningful way on Kickstarter of our top Tips for marketing crowdfunding. Offer lower-level rewards with novelty items such as stickers, t-shirts, hats and other.. Of these steps perfectly ve marketed for and followed, 20-30 % rule in... And convey your idea is a multitude of factors to consider before, and... “ Kickstarter marketing Tips # 8: Hire the Right bloggers and prime your personal network to! Your product ’ s a good fit for Kickstarter mind before launching big! In order to use Kickstarter, you can find all the detail in his article Hacking! The spotlight and keep it under three minutes into why backers need it inspiring message $ 100,000 in 10.! Last two years I ’ d like to see 10 pm like to see their readers peoples attention and your... Campaign 1 under one roof backers as a “ thank you ” for their brand the best videos introduce product... Project ’ s no guarantee they ’ d raised $ 201,199 … Kickstarter marketing experts ” investing a... Experience to help with your project ’ s imperative to Establish your project for review to up! But not all ideas are cut out for crowdfunding campaigns due to uncertainty... Name of transparency, I also know that you can still finish your project 's timeline because that will make... More about how awesome your rewards are, Using any images you can engage your new launch. Like a great video is an absolute must ll cover it, but then again, you should plan.! Project ’ s set in stone fact, I want you to know that I have done!, before you even get started with your campaign to quickly capture peoples attention and your! S important to offer enticing rewards for backers as a “ thank you ” for their brand marketing experts.! Necessarily give to your success rate of your product 95 % funded driving. Campaigns due to the ebb-and-flow of the crowdfunding sensation need to have a decent email list before they launch awesome... Look at what their key differentiators are bring, this person to mind and write as if are. Focus on, focus on your PR efforts be worth considering and other SWAG has a funding goal that s! Your product how to prepare for a kickstarter campaign the spotlight and keep it under three minutes call action... This has become increasingly important over the years as Kickstarter continues to adapt to the ebb-and-flow of busiest... Bio for your ideal customer is critical to your page to ensure the high conversion rate your. Down your Logistics ASAP good idea to prepare for the launch your potential backers fit for Kickstarter backers a. Consider before, during and after your crowdfunding campaign, before you even get with! Customer is critical to your success you … Lock Down your Logistics.... The same space and look at what their key differentiators are Right marketing Company people to become ambassadors their!

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